How to Deliver a Strong Global Presence for Big Trucks

Date: 28/6/2011

How to Deliver a Strong Global Presence for Big Trucks

How does a company supplying materials handling equipment to demanding port, terminal and container operations deliver a consistently strong, dependable service on a global scale?  Leading global materials handling equipment supplier, Hyster, reveals five key strategies to ensure a successful global service.

Equipment Manufacture for a Global market

Hyster benefits from the expertise and resources of a global manufacturing organisation, with operations in 11 locations across the globe producing quality components and assembling complete trucks for the different world markets.

The same, state of the art, manufacturing techniques and uniform processes are applied across Hyster’s production sites worldwide.  In this way, best practices and expertise drive continuous improvements to deliver quality and global manufacturing efficiency, as Jens Koerting, Big Trucks Director for Hyster in the EMEA region explains. “Hyster is able to provide the same quality of equipment from Brazil to Greenland, and Australia to South Africa” he says.

Local Distribution Partners Offer Local Knowledge & Local Service Support

Hyster products are distributed and supported through an extensive network of authorised, exclusive dealers, providing local coverage through their sales and service locations across Europe, Middle East and Africa (EMEA), The Americas and Asia-Pacific. 

Hyster distribution partners employ expert sales consultants and qualified technical personnel, who have been trained and certified in relation to Hyster’s product range, particularly for Big Trucks, and have access to Hyster’s extensive technical reference and support services.

“Hyster provides a truly global distribution network for major ports and terminals and logistics businesses across the world” says Jens Koerting.  “We are able to offer similar standards of service all over the world” he adds, explaining that Hyster has carefully selected the worldwide network of local distribution partners, based on the strength of their customer support capability and outstanding service ethic to provide expert consultancy and responsive local service.

Hyster is continually developing and training its experienced network to ensure the delivery of an excellent standard of Big Trucks service in all regions.  This experience and training is particularly important in the specification stages, so Hyster provides local Big Truck specialists to ensure delivery of the optimum solution for every individual application.  

Territory Managers

A team of Hyster Territory Managers, together with the dedicated Big Truck Specialists, oversees the products and services offered and strives to ensure a standardised offering in each territory (EMEA, The Americas and Asia-Pacific), certifying that these standards are consistent across the globe.

Long Established Service

Established in the 1920s, Hyster has spent 80 years continuously developing a global reputation for manufacturing durable materials handling equipment.  Over eight decades, the company’s superior product offering and dependable service network have helped Hyster to become a leading international manufacturer and supplier of a range of handling equipment from high-capacity lift trucks to warehouse equipment.

Global Parts and Maintenance Service

Hyster focuses on customer needs, so local support through service, maintenance and spare parts is an integral element of Hyster’s global Big Trucks service network, in the event of preventative maintenance requirements or breakdown recovery.

“The Big Truck market relies on quality of service and product because the trucks are usually operation critical with no backup alternative, particularly for reachstackers” Jens Koerting adds.  “Equipment should be operational, with full availability, during any 24 hour operation.”

Hyster’s EMEA Aftermarket headquarters are located in Nijmegen, the Netherlands, which is logistically well placed on the continent, enabling Hyster to ship most parts across the region on next day delivery. Similar centralised parts distribution operations are located in both the Americas & Asia-Pacific market areas.

Key parts are stocked by local Hyster dealers, with full support for all other parts from Nijmegen.  Approximately 10% of parts are unique to Big Trucks and Hyster offers emergency response time inside two hours.

“Customers need to know that they will be safe in your hands anywhere in the world” Jens Koerting says.

Hyster strives to deliver a complete package of products and solutions to help businesses improve efficiency, drive down costs and stream-line their materials flow.  The company is renowned for delivering tough and dependable trucks, utilising a global distribution network that works with customers to ensure the trucks continue to perform at their best in operation. 

For more information, visit www.hyster.com.